Brita Innovation Playbook

Developed an innovation framework for Brita by aligning cross-disciplinary teams to explore new design opportunities within defined product constraints

Role: Industrial Design Lead, Project Manager

Collaborators: Andy Rose, Florian Witt

Innovation Menu

Developed a menu of interchangeable design enhancements for Brita pitchers systems, enabling customizable product directions for different target markets while maintaining the same UPC

Created a few directions that combine ideas from the Innovation Menu, however Brita could pick and choose however they would like.

Direction 1: Engagement Enhancements

Direction 2: Back to College

Co-creation Workshop

Developed and conducted a cross-functional workshop to identify key pain points and define opportunity areas